Assessor Resource

BSBMKG418
Develop and apply knowledge of marketing communication industry

Assessment tool

Version 1.0
Issue Date: April 2024


This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment.

It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop knowledge of the marketing communications industry

1.1 Identify and access sources of information on the marketing communication industry

1.2 Seek information on the structure and operation of the marketing communication industry

1.3 Obtain information on marketing communication industry sectors, associations, networks and societal role

1.4 Identify and access information on key stakeholders

1.5 Apply industry information appropriately in everyday activities related to typical work roles

2. Identify industry employment obligations and opportunities

2.1 Obtain information regarding employment obligations and opportunities relevant to the marketing communication industry

2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles

3. Identify future trends within the marketing communications industry

3.1 Research developments for marketing communication within digital communications technology

3.2 Scope the relative impact of new and alternative technologies on the industry

3.3 Apply information on future trends in everyday activities related to typical work roles

4. Update industry knowledge

4.1 Conduct formal and informal research to update general knowledge of the industry continuously

4.2 Monitor current issues of concern to the industry

4.3 Share updated knowledge with client and colleagues

4.4 Incorporate updated knowledge into everyday activities related to typical work roles

Evidence of the ability to:

Research and report on the marketing communications industry structure, its role in society and within particular organisations

develop a stakeholder analysis relevant to particular organisations

scope the impact of new and alternative communication technology on the marketing communications industry

research and report on the current issues affecting the marketing communications industry.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

discuss current issues and trends which affect the marketing communications industry

categorise industry structures and networks

describe organisational and client operating environments, structures, and business and marketing plans

list the current digital communications technologies, platforms and devices

outline principles and practices of marketing communications and media strategies.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to:

relevant legislation and regulations

communications equipment and technology

relevant workplace documentation and resources

case studies or, where possible, real situations

industry software packages and apps.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop knowledge of the marketing communications industry

1.1 Identify and access sources of information on the marketing communication industry

1.2 Seek information on the structure and operation of the marketing communication industry

1.3 Obtain information on marketing communication industry sectors, associations, networks and societal role

1.4 Identify and access information on key stakeholders

1.5 Apply industry information appropriately in everyday activities related to typical work roles

2. Identify industry employment obligations and opportunities

2.1 Obtain information regarding employment obligations and opportunities relevant to the marketing communication industry

2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles

3. Identify future trends within the marketing communications industry

3.1 Research developments for marketing communication within digital communications technology

3.2 Scope the relative impact of new and alternative technologies on the industry

3.3 Apply information on future trends in everyday activities related to typical work roles

4. Update industry knowledge

4.1 Conduct formal and informal research to update general knowledge of the industry continuously

4.2 Monitor current issues of concern to the industry

4.3 Share updated knowledge with client and colleagues

4.4 Incorporate updated knowledge into everyday activities related to typical work roles

Evidence of the ability to:

Research and report on the marketing communications industry structure, its role in society and within particular organisations

develop a stakeholder analysis relevant to particular organisations

scope the impact of new and alternative communication technology on the marketing communications industry

research and report on the current issues affecting the marketing communications industry.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

discuss current issues and trends which affect the marketing communications industry

categorise industry structures and networks

describe organisational and client operating environments, structures, and business and marketing plans

list the current digital communications technologies, platforms and devices

outline principles and practices of marketing communications and media strategies.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to:

relevant legislation and regulations

communications equipment and technology

relevant workplace documentation and resources

case studies or, where possible, real situations

industry software packages and apps.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify and access sources of information on the marketing communication industry 
Seek information on the structure and operation of the marketing communication industry 
Obtain information on marketing communication industry sectors, associations, networks and societal role 
Identify and access information on key stakeholders 
Apply industry information appropriately in everyday activities related to typical work roles 
Obtain information regarding employment obligations and opportunities relevant to the marketing communication industry 
Apply information on employment opportunities and obligations in everyday activities related to typical work roles 
Research developments for marketing communication within digital communications technology 
Scope the relative impact of new and alternative technologies on the industry 
Apply information on future trends in everyday activities related to typical work roles 
Conduct formal and informal research to update general knowledge of the industry continuously 
Monitor current issues of concern to the industry 
Share updated knowledge with client and colleagues 
Incorporate updated knowledge into everyday activities related to typical work roles 

Forms

Assessment Cover Sheet

BSBMKG418 - Develop and apply knowledge of marketing communication industry
Assessment task 1: [title]

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Assessment Record Sheet

BSBMKG418 - Develop and apply knowledge of marketing communication industry

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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